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HIRING: BRAND ASSOCIATES
CELINE Marketing Corporation
Home to famous retail brands like CELINE, CMG, SO! FAB, Traffic, bYSI, we are one of the leading local retail companies in the country. If you are young, dynamic, fashionable, and you meet the requirements stated below—WE WANT YOU NOW!
Brand Associate
(National Capital Reg - Ortigas Center, Pasig City)
Requirements:
o Female, graduate of any bachelor’s degree (open to fresh graduates; preferably but not limited to Marketing, Business, Management, Design, and Fashion related courses) from reputable schools/universities
o Must have good academic records
o Must have solid communication (both oral and written) skills
o Must have strong problem-solving skills, analytical mindset and works well with numbers
o Must have excellent fashion sense and love for fashion
o Must possess a pleasing and vibrant personality
o Must be willing to work on flexible hours and willing to travel within and outside the Philippines
o Preferably speaks or understands Chinese language (Mandarin or Fookien)
Successful candidate will have well-rounded exposure and professional development in all aspects of brand management (Merchandising, Marketing, Store Development & Store Operations) and can work on career development path towards Senior Brand Management positions.
Qualified applicants are requested to immediately e-mail their complete resume to: admin@sofab.com.ph
(We will promptly reply to qualified applicants)
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SPOTTED in SO!FAB: Kim Chiu in "SO!FAB X Boop & Kimi Yap" Limited Edition Shoes
May 30, 2011
TOP Celebrity
KIM CHIU

wearing our "SO!FAB X KIMI YAP" Limited Edition Platform Sandals in Suede Fuchsia/Snake Skin Fuchsia

wearing our "SO!FAB X BOOP YAP" Limited Edition Platform Sandals
*Thank you to Boop & Kimi Yap

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SPOTTED in SO!FAB: Melissa Ricks in "Serenity" Black Boots
May 30, 2011
TOP Celebrity
MELISSA RICKS

wearing our "Serenity" boots in black
*Thank you to Boop & Kimi Yap

facebook.com/sofabshoes : facebook.com/sofabphilippines : twitter.com/sofabph
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DISCOUNTS AWAIT!
Calling all SHOE-HOLICS!
Between April 19, 2011 and May 31, 2011, SO! F.A.B. will be giving away DISCOUNTS!
Here are the mechanics:
1. Kindly answer our 2-part survey by clicking on the links below.
Part 1: http://www.surveymonkey.com/s/9NCS8C8
Part 2: http://www.surveymonkey.com/s/9NVDXQ3
2. Answer all the questions or else your survey will not be counted.
3. Be sure to put in your name and birth date.
4. Once you complete the survey, your name will be part of the discount list.
5. When you purchase shoes from ANY SO! F.A.B. branch, simply present a valid I.D. (which contains your name, birth date, and picture).
6. Discounts can be used as many times as you want and are only valid within the promo period (April 19, 2011 – May 31, 2011).
HURRY! First 50 respondents will get a 20% discount while all other respondents receive 10% OFF!
Make sure you answer BOTH surveys! :)
IMPORTANT re DISCOUNT:
Cut-off time for the survey responses will be EVERY TUESDAY at 5 pm. Thus, you can avail of your discount the WEDNESDAY AFTER you answer the survey. :) -
Closet Must-Haves!
Have y'all seen our latest arrivals? I'm swooning over these four gorgeous pairs, my favorite picks from our newest collection!
1.GRETCH Pumps in Leopard

Just look at this baby! I love the fabulous avant-garde heel, the saucy textured leopard print, and the beautiful gold detailing in between the leopard and the black!
My outfit recommendations:
-Fabulous red dresses
-White t-shirts, black leggings, and piles of gold necklaces
-Khaki shorts and white button-downs, for a fun spin on the classic look!
2. ABREE Peeptoes in Blue

I am drooling over the gorgeous stacked platform heel (so reminiscient of YSL's iconic Tributes) and the rich, glamorous deep blue shade! The adorable fluff and silver accents make it a basic shoe with a sexy twist.
My outfit recommendations:
-Shift dresses in another jewel-toned color (e.g., forest green, magenta,), with strings of pearls
-White skinny jeans, a dark blazer, and a delicately silky top
-Classic black dresses
3. ARLEY Clogs in Black

Still haven't gotten your pair of clogs? Now's your chance! I totally love my clogs because they're so easy to wear, comfortable, and have amazing leg-lengthening properties! SO! F. A. B's Arley clogs are perfect and adorable with their silver buckles and studs on the side!
My outfit recommendations:
-Maxi skirts, plain white tanks, loads of boho beads
-Faded & ripped denim cutoffs and a white tees
-Flirty, short floral dresses and leather jackets
4. PUMPKIN Flats in Red

I am the biggest fan of banana flats because they remind me of Lanvin's gorgeous selection of flats. This particular style by SO! F.A.B is just too cute for words! I am so in love with it's juicy watermelon color and can totally see myself frolicking around town in them!
My outfit recommendations:
-Colorblocked outfits (e.g., bright blue shorts and a bright green tank top) with lots of gold accessories
-Plain white dresses
-Striped nautical tops and short shorts in neutral colors such as khaki or white
Now, are you guys itching to buy yourselves a pair (or two, or three, or four)? See you all at SO! F.A.B, where I'll be stocking up on all these gorgeous babies! My closet can't wait, and neither can I!
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The long wait is almost over...
So everyone's been asking about when these delicious shoes (as seen on our style ambassadors) are coming out..

The answer? VERY SOON!
SO! F.A.B will be releasing these gorgeous-hued, sexy-heeled, beautifully-shaped shoes in select branches! Each brand ambassador has designed one pair of stunning shoes! Do you want Rosanna's color-blocked platforms, Doms' delicious-looking heels, Kryz's sexy nude sandals, or Kimi's and Boop's chunky, trendy shoes? As for me, I want ALL of them! I can't wait to wear them with just about everything-- I don't care if I'll be teeter-tottering my way about town in them.
P.S. Keep checking our site, FB page, and Twitter to get updates!
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TREND REPORT: SUMMER is HERE!
April 13, 2011
The TOP TREND of this season: COLOR-BLOCKING!
Put your neutral pieces away and start building a neon and multi-colored wardrobe!
Don't be afraid to grab all the bright and bold colors you see and fashionably mix them together.
As for shoes, SO! F.A.B's latest collection includes an array of wedges, heels, and flats in summery and juicy hues.
Check out this trendy outfit:

We paired the top and the shorts with our very own "TANNIA" WEDGES in RED! If you want your own pair, head on over to our shoe collection and SHOP AWAY!
Happy summer everyone!

facebook.com/sofabshoes : facebook.com/sofabphilippines : twitter.com/sofabph
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SPOTTED in SO!FAB: Famous Blogger Krystle Uy
March 16, 2011
FAMOUS Fashion Blogger & SO!FAB Ambassador
KRYSTLE UY


wearing our "Peace" sling back platform pumps in light gold
*TO SHOP her FABULOUS PICKS: http://www.sofab.com.ph/ambassadors/1?prev_page=ambassadors

facebook.com/sofabshoes : facebook.com/sofabphilippines : twitter.com/sofabph
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SPOTTED in SO!FAB: Famous Blogger Dominique Tiu
March 8, 2011
FAMOUS Asian Blogger & SO!FAB Ambassador
DOMINIQUE TIU
wearing our "Pecan" oxfords in grey
*TO SHOP her FABULOUS PICKS: http://www.sofab.com.ph/ambassadors/4?prev_page=ambassadors

facebook.com/sofabshoes : facebook.com/sofabphilippines : twitter.com/sofabph
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SPOTTED in SO!FAB : Sharon Cuneta's Star Power Girls
February 28, 2011
Look who we recently SPOTTED wearing SO!FAB:
Sharon Cuneta's Star Power Girls
Monica Sacay, the Charming Biritera, in "Francesca" (silver)
K-La Rivera, the R&B Sweetheart, in "Francesca" (pink)
Angeline Quinto, the Pop Belter, in "Francesca" (gold)
*Special thanks to SO!FAB Ambassadors Boop & Kimi Yap

facebook.com/sofabshoes : facebook.com/sofabphilippines : twitter.com/sofabph
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Merry Almost-Christmas!
December 14, 2010
Hello Fabulous Shoe-holics!
Merry Almost-Christmas!
Wow, aren’t you all excited? Come to think of it, it’s just a few days shy from the holiday! In fact, Christmas is right around the corner—and I’m sure, you’ll want to look fabulous and sassy enough as you attend the various events lined up on your social calendar.
So go all out! Take out your form-fitting frocks and be a scene stealer! But don’t forget, the key to completing an outfit is choosing a pair of fabulous shoes.
Because SO! FAB wants to make your holiday preparations merrier, not to mention, fabulous enough until the New Year, we’ve decided to offer you a grand discount for your very own pair! Just print out the coupon below, fill it up, and go to any branch Nationwide—just present said coupon with your pair of choice!
Now, you will definitely be fabulous as you meet and greet various experiences and people this Holiday season!


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