About Us


Show your flair and wear your attitude with shoes that fit your way of life! Choose SO!FAB--the sassy eye-candy for the urban trendsetter.

Established in 2004, SO!FAB gained nationwide recognition for its affordable and trendy shoes. In 2007, it became a finalist for the Most Promising Retailer by PRA and Fashion Retailer of the Year in 2009. SO!FAB continues to expand and cater to stylish youngsters with 19 free-standing stores nationwide, accessible to a wide range of clientele.

SO!FAB is the youngest brand from shoe retail powerhouse CELINE (www.celine.com.ph), a company that belongs on the top 1,100 corporations of the country. With more than 30 years under its belt, the company has grown to offer over 12 different brands and store concepts with 115 free-standing stores and 84 store-in-store outlets nationwide.

Through the years, the company has stood by its philosophy of "Value Retailing" or simply giving the customer all their money's worth and more. SO!FAB is the epitome of this philosophy.

OUR 19 STORES. Alimall Cubao (NEW). Ayala Cebu. Ayala Glorietta 5. Ayala Market! Market!. Gaisano Davao. Greenhills Shoppesville. KCC Mall of Gensan (NEW). Shangri-la Plaza Mall 5th floor. Shangri-la Plaza Mall Crossings Department Store. SM Bacolod. SM Baguio. SM Cebu. SM Clark. SM Iloilo. SM Lipa. SM Manila. SM North Edsa The Block. SM San Lazaro. SM Southmall.

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